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云南昆明AI智能营销时代启幕,传统企业如何打造产品品牌开启招商之路?

< class='newsInfoWrap'>< class='rightInfo'> 二维码 10 < class='leftInfo'>作者:昆明品牌招商来源:云南首诺网络科技有限公司 昆明网站微信公众号商城小程序H5一站式建设推广服务平台网址:http://www.yunswlw.com < class='line1'> < class='richContent richContent0'> < class="article-content" style="-webkit-tap-highlight-color:transparent;box-sizing:border-box;margin:0px 0px 24px;padding:0px;font-size:16px;line-height:28px;color:#222222;word-wrap:break-word;font-family:'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif;">< style="-webkit-tap-highlight-color:transparent;box-sizing:border-box;margin:0px;padding:0px;word-wrap:break-word;">

在互联网+时代,共享经济一轮轮被阉割,传统企业一直被产品宣传、品牌塑造、知名度打造等媒体公关所困扰,那对于传统企业来讲如何才能低成本、高效率的将企业的产品品牌和知名度短期内打造成如小米、华为等老少皆知的知名产品品牌呢?

< class="pgc-img" style="-webkit-tap-highlight-color:transparent;box-sizing:border-box;margin:0px;padding:0px;">AI智能营销时代启幕,传统企业如何打造产品品牌开启招商之路?


小米创始人雷董曾经讲过,“在风口上的猪也能飞起来”,那传统企业如何借互联网的风让自己的企业快速扩张呢?

在互联网企业中小米算比较有代表性的企业,我们来看一下小米的营销布局。小米与12年成立,当时刚好是大家比较熟悉的微信成立之初,小米利用微博和米聊做的是社群营销,在百度贴吧、天涯等各大论坛上做到了第一批粉丝,一跃成为国内智能手机第一品牌,在13-18年一直在竞争激烈的互联网智能手机行业中靠自媒体信息流和各大媒体占有比较强的热点与话题。

< class="pgc-img" style="-webkit-tap-highlight-color:transparent;box-sizing:border-box;margin:0px;padding:0px;">AI智能营销时代启幕,传统企业如何打造产品品牌开启招商之路?


那传统中小企业能不能也模仿小米的模式打造自己的产品品牌来提升自己的产品知名度呢?

通过金荣恒的从业经验来分析,互联网模式就是传统模式的升级版,只是将传统企业的店铺打造成为电子商铺,将租建在各大城市商业中心的旗舰体验店搬到如天猫、京东、淘宝等国内一流的电子商务平台,将以前投放到各大电视平台的广告投放到如今大家人手皆离不开的信息流比如:今日头条、抖音、陌陌、微信朋友圈、百度、搜狐号等,我们每个人每天都要用到且离不开的信息流上面,而自媒体也从微信公众号粉丝营销转向更加智能化的如今日头条、抖音、陌陌、百度等通过大数据分析客户的性别、年龄、兴趣爱好、常在区域、手机系统型号、收入、消费等来提高营销群体的精准度,既降低公司的营销成本也可以提供公司的产品利润。

< class="pgc-img" style="-webkit-tap-highlight-color:transparent;box-sizing:border-box;margin:0px;padding:0px;">AI智能营销时代启幕,传统企业如何打造产品品牌开启招商之路?


为什么大部分传统企业的转折之路如此艰难呢?从上面来看,传统企业的互联网转型并不是说没有效果,而是缺一个系统的营销策划方案和对整个互联网生态系统的执行方案;而不是传统互联网公司只针对自己产品来给客户介绍自己产品的单一解决方案。

< class="pgc-img" style="-webkit-tap-highlight-color:transparent;box-sizing:border-box;margin:0px;padding:0px;">AI智能营销时代启幕,传统企业如何打造产品品牌开启招商之路?


如果你看完此文想要了解或者通过互联网来改变自己的互联网转型之路,请联系云南汉蓝网络科技有限公司的互联网市场策划专员金荣城,这里将为你提供如下服务:网络建设如官网搭建、商城设计建设、微信微官网、商城、小程序、互动游戏的策划建设等;网络营销如网站优化、搜索引擎(百度、360搜狗、UC)的竞价包天、品牌官网标注、百度百科套餐、百度地图标注、搜索下拉框、排名优化等;媒体品牌营销如今日头条、百家号、搜狐号、一点资讯、腾讯新闻、网易新闻等主流自媒体营销以及人民网、央视网、凤凰网等主流新闻自媒体平台投放;大数据精准广告可一站式投放如今日头条、一点咨询、陌陌、抖音、腾讯新闻、美团、58、拼多多、爱奇艺、优酷视频等覆盖92%商业APP的开屏广告、原生态信息流、视频广告、Banner等覆盖十亿级的信息流广告。

< class="pgc-img" style="-webkit-tap-highlight-color:transparent;box-sizing:border-box;margin:0px;padding:0px;">AI智能营销时代启幕,传统企业如何打造产品品牌开启招商之路?


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