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企业如何组建自营电商平台并迅速盈利?

< class='newsInfoWrap'>< class='rightInfo'> 二维码 1 < class='leftInfo'>作者:金汇荣来源:云南首诺网络科技有限公司-网站建设网址:http://www.yunswlw.com < class='line1'> < class='richContent richContent0'> < class="jz_fix_ue_img">

随着疫情的发展,不论创业者还是上班族或者传统制造、销售渠道业都面临严重的短期无收入,导致各种社会问题的出现,如:房贷、房租、信用卡还款、银行还款等多重问题的出现,而一些互联网企业或微商团队缺依旧能够在家工作或者朋友圈发产品图片,副业不停收入不断,让无数有兼职副业的上班族实现低成本创业。但弊端不少,假货和诚信问题依旧不断见著报端。

而随着新零售社群社交电商的春潮来袭,仿佛中小企业又迎来了新的机遇。每个企业都在想通过新零售打开自己的产品销路,上一篇提到全国注册工商户已超过1亿户,平均14个人中就有一个老板,那普通人的传统信息差赚利润或者通过制造业来提升公司产品利润的方式基本已经没有多大市场了,只要制造或则信息差就会有同行,最终为了市场只能不断压缩利润空间,任何产品在刚开始的时候可以通过高利润,中后期只能通过薄利多销保证企业的生存空间。而大部分日用品随着社会的进步都会被时代所淘汰,因此大企业基本都是多个领域布局,保证企业的长盛不衰;中小企业由于资金和技术的壁垒只能逐步做精做强,保证自己的现金流和市场规模,但随着同质化竞争越来越激烈,许多企业都开始打造自己的电商生态圈,那何为电商生态圈呢?

随着电子商务、互联网+、智能AI、5G等多重科技浪潮的概念兴起,许多企业开始迷失自我,认为门店成本高,要租店铺、装修、请人、各种支出,成本太高,还是做电子商务省事,赚钱,只要招1-3个人就可以开通第三方电商店铺,通过各种优化就能把产品卖出去,团队按照销售给予销售提成,老板只要负责找好货源,对接发货就可以了,然而事实却是80%的企业均在电商平台亏损,反而实体店铺甚至小摊贩都在盈利,因为只要货卖出去就有差价,就有利润;反而一顿操作猛如虎的你到头企业还亏损,到底哪里出了问题,最后也稀里糊涂的认为大环境不好你才亏损的,实际上是因为人云亦云,跟风导致了众多中小企业的亏损?

那企业该如何组建自己的电商平台并迅速盈利呢?金汇荣通过多年的行业经历总结分析,创业的大部分都有在行业内耕耘多年的行业经验,但独立自己创业后遇到瓶颈只要他说同行通过xx开始每天盈利多少后稍作了解就开始找网络公司砸钱开始搞,一搞就基本搞死或者慢慢消耗企业资金资源直到资金断链而死,那企业如何搭建电商平台呢?金汇荣认为可以借鉴小米模式。

在自有产品的前提下,先在自媒体平台宣传找好客户进行预热,在电商平台销售后转到企业粉丝如微信公众号和微信产品体验群锁定粉丝二次销售,建立企业自己的销售渠道(自有电商平台、小程序商城、分销平台等)裂变粉丝并进行品牌产品传播?只有公司产品有话题,才有知名度,无形当中打造自己的品牌,让品牌深入人心。

是不是看着有点复杂,感觉电商创业成本也不断上升了呢?随着5G的覆盖和万物互联智能(AI)技术的不断成熟,众多中小商家如果不在未来3-5年内在行业区域内建立自己的销售渠道(销售商),未来终究会被大企业吞并市场,因此中小企业只能通过销售渠道覆盖范围并逐渐成为众多公司的渠道商,做大当地市场。不断扩大企业线上线下的销售渠道,使企业在同类市场中不断发展壮大,互联网只是企业发展壮大的工具,如果企业自身没有完整的互联网转型规划,只是随波逐流的话只会在商业发展的浪潮中消逝。

因为行业有所不同,因此简单介绍厂家或渠道商组建电商并快速赢利的思路,希望对您有帮助,也可以关注我们私下交流。商家想要快速盈利,目前的方案建议客户直接建立2级分销商城,通过员工发展社群营销人员,后期企业内部只有后勤人员,利用微商模式解决商品渠道正规,价格统一的问题,不断整合周边产品,做大企业市场规模,前期虽然比较慢但是后期却能够不断的扩大市场和销售队伍而且不需要发底薪,所有的销售都是合作伙伴,对优秀的推销员给予其它的更多的物质奖励,激励团队不断良心发展。后期不断的通过媒体和电商平台打造企业产品品牌,做到前期有收入后期不断扩大自身市场。

对于兼职销售员或合伙人来讲即使在面对如今特殊情况的时候也可以线上销售获取收益,对于企业来说无时无刻都有无数志同道合的伙伴在推销公司的产品,为企业创造效益。让社会闲散人员得到工作的机会也为社会创造价值。

此方案的难点就在于会员门槛、培训和社群销售人员的组织能力,因为比较容易和直销、传销、微商混淆不清,因此前期规划和组织好企业盈利方向是核心,随着未来5G的全面覆盖和万物互联的智能技术越来越成熟,社交电商新零售分销企业将会越来越多,在京东(京喜、芬香)、阿里巴巴(阿里妈妈、淘客)、淘宝(淘小铺)等越来越多国内主流电商平台开始布局社交电商新零售分销的时代你还在为淘宝店铺运营而发愁的话,未来必将被时代所淘汰,你说呢?如果有更好的方案欢迎留言交流。


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'> < class='formMiddleCenter formMiddleCenter704 ' valign='top'> < class='formMiddleContent formMiddleContent704 fk-formContentOtherPadding' tabStyle='0'> < id='serOnline-container704' class='serOnline-container'>< class='serOnline-service'>< serviceType='0' class='serOnline-list-v lineH-21 '> 恒荣< serviceType='0' class='serOnline-list-v lineH-21 lastData '> 金荣城< class='serOnline-separation-line g_separator'>< class='serOnline-worktime'>< class='marBL-10'> 工作时间< class='serOnline-list-v '>周一至周五 :9:00-18:00< class='serOnline-list-v lastData'>周六至周日 :10:00-17:00 < id='module706' _modulestyle='86' _moduleid='706' class='form form706 formStyle86 siteEditor ' style='position:absolute;top:390px;left:55px;width:129px;' _side='0' > < class='lightModuleOuterContent lightModuleOuterContent706'>< class='fk-editor simpleText fk-editor-break-word '>< style="text-align: center;">电话: < id='module707' _modulestyle='79' _moduleid='707' class='form form707 formStyle79' style='position:absolute;top:17px;left:37px;width:180px;' _side='0' > < class='lightModuleOuterContent lightModuleOuterContent707'>< class='floatImg floatImg_J floatImg_J_special'> < class='floatImgWrap'>< class='forMargin'> < id='module709' _modulestyle='79' _moduleid='709' class='form form709 formStyle79' style='position:absolute;top:266px;left:59px;width:120px;' _side='0' > < class='lightModuleOuterContent lightModuleOuterContent709'>< class='floatImg floatImg_J floatImg_J_special'> < class='floatImgWrap'>< class='forMargin'> < class='J_packCloseIcon f-packCloseIcon f-packCloseIcon708'>  < class="floatLeftBottom"> < id="floatLeftBottomForms" class="forms sideForms floatForms"> < class="floatRightBottom"> < id="floatRightBottomForms" class="forms sideForms floatForms"> < id="popupLevel" class="popupLevel"> < id="popupLevelWrap" class='popupLevelWrap'> < id="popupLevelEditToolArea" class="popupLevelEditToolArea"> < id="popupLevelEditPanel" class="popupLevelEditPanel"> < id="popupLevelEditTool" class="popupLevelEditTool"> < id="popupLevelForms" class="forms sideForms popupLevelForms"> < id="bgMusic" class="bgMusic">